Swizz Beatz & Reebok launch Reethym of Lite

Swizz Beatz and Reebok teamed up for their new Reethym of Lite campaign, infusing Swizz’s vision of art, music, culture, and more. Bringing something fresh and new for the younger generation, Reebok is already seeing the return of bringing Swizz on board as the creative director of the newly revamped Reebok Classics brand. Launching his own shoe line called the Kamikaze, some of his A-list celebrity friends came out to support and celebrate the launch of the new campaign. Check out my interview below.