DJ Mars (@DJMars404) and sneaker company New Balance have teamed up for a new web series. Taking some time off from his duties as a DJ for stars like Keri Hilson and Ne-Yo, Mars has us watch movers and shakers away from the world of sports as they display how NB is a part of their lives. And in this inaugural episode Mars jumps in the hot seat first. Someone over at New Balance must have realized there are more people who want to be fresh than people running marathons. Niiice. Be on the look out for more of these and our exclusive talk with Mars.
In his video’s opening statement, DJ Mars sums it all up: “I’m not an athlete, but I feel like I’ve been running my entire life.” That idea kicked off the “Where Are You Running To?” collaboration between Mars and New Balance, a collection of testimony and short films documenting how NB plays an important part in the lives of not just athletes, but all those who are constantly running.
