Last night Boston area listeners tuning into WERS, Emerson College’s heralded radio station looking for their nightly fix of Hip Hop were greeted by a surprise; the smooth sounds of R&B. WERS’ long running Hip Hop show “88.9 at Night” and their 35 year old reggae show “Rockers” have been axed and replaced with “The Secret Spot”, an R&B program that was previously on during weekends.
Long seen as a haven for independent artists both shows held a a special place in the hearts of those looking for Urban music that was different from the commercial options on the dial. The move by the communications college had the Boston urban music scene’s social media buzzing as word spread late yesterday evening. Malcolm Gray, WERS assistant program director for urban programming and a contributor for KillerBoomBox.com seemingly expressed his sadness at the format change, “spend two years of your life building something to shine a light on an underrepresented community. just like that. gone.” Shortly after many started using the hashtags “#RIP889atNight”, “#RIPRockers”, #Save889atNight” and #SaveRockers”.
Many former jocks at the station spoke about the importance of the station to their careers. Producer and former 88.9 At Night host Fakts One tweeted “A Boston radio legacy is dead.” Another former host DJ Kerosene chimed in with “Can’t speak for everyone, but I know @WERS889FM played a pivotal role for myself and my start in the game.”
According to Emerson the programming change is motivated by a need for better ratings to increase revenue.
“To keep WERS vibrant now and self-sustaining well into the future, the station needs to build its audience. It has become increasingly challenging to achieve this goal with our current format, which fragments our listening audience. To provide a more consistent format, our new weeknight programming, Secret Spot (R&B, soul), will broadcast from 10 PM to 2 AM, and remain part of the weekend evening line-up, where it originated, and has done very well. WERS will continue to offer a wide selection of current and classic music (including reggae) within its overall programming. Additionally, the new evening format, Secret Spot, features many of the diverse artists formerly found on Rockers and 88.9 at Night. WERS remains dedicated to its listeners, as well as to the team of students and professional staff who work tirelessly to provide great on-air content.”
The long lasting impact on the urban music scene remains to be seen. But with only the pirate stations left in the wake of this change and stations like JAMN 94.5 and Hot 96.9 leaning more toward the pop side of the Hip Hop music spectrum the outlets for artists on the rise are dwindling.
The founder of Rockers, Doug Herzog went on to become President of MTV spoke with Doug Most of the Boston Globe about the importance of the show and his love for reggae music in his life.
“It basically changed my life. I became fascinated. It’s been a 40-year fascination for me, I’m still a reggae fan. Still have Jamaican 45s.”