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Funkmaster Flex teams with Emmis on new digital media company

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Funk Flex must have an extra couple hours per day that the rest of us are missing. Just this past March the Hot 97 DJ announced his new sneaker boutique Planet Kixx. Now, according to a statement released on April 22, he’s partnering with Hot 97’s parent company Emmis Communications as they seek to expand their digital reach. The media company will take a 40% ownership stake in the radio personality’s company Flexco. Flexco currently oversees InFlexWeTrust.com and the DJ Funk Flex Mobile app as well as AngieReview.com for Angie Martinez and ThatsEnuff.com for DJ Enuff. They currently have a project in development for Hot97′s Ebro Darden as well.

“We’re thrilled to invest in Flex’s digital assets and work closely with him to continue to innovate in the digital space,” said Patrick Walsh, CFO, COO and Emmis Radio Division President in a staement. “Flex has built a successful mobile and online platform that reaches more than 5 million people monthly and he already has started work with other talented Emmis personalities at Hot 97 to expand their digital presence. We expect this partnership to enable us to rapidly expand our digital content offering for our passionate fans and advertisers.”

Emmis Communications currently holds radio and magazine properties in large and medium sized markets throughout the U.S. The expansion into the digital space with Flex is a new chapter for the company. Flexco will also be working with other Emmis personalities in various markets as part of well Emmis’ plan to develop a network of sites, apps and social networks.

“Today’s digital world has changed how personalities and DJs interact with listeners and music fans,” Flex said in the statement. “We must reinvent ourselves to stay relevant and grow. I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business. The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities.”