After a period of anticipation and back-and-forth between Kendrick Lamar and Drake, Kendrick has finally delivered a powerful response. Following his verse on Future and Metro Boomin’s “Like That,” where he made it clear that “we are not cool with each other,” Drake promptly fired back with two tracks: “Push Ups” and “Taylor Made.” However, the latter was swiftly removed after Tupac Shakur’s estate issued a cease and desist, objecting to the use of an AI-generated version of Shakur’s voice without consent.
Drake’s provocations evidently succeeded in eliciting a reaction from Kendrick Lamar, culminating in the explosive release of “euphoria.”
Setting the stage with a sample from Teddy Pendergrass’ “You’re My Latest, My Greatest Inspiration,” Kendrick embarks on a relentless five-minute tirade over two distinct beats, directly targeting Drake. He calls out the controversial AI verse, challenges Drake regarding his comments on family, highlights perceived hypocrisy, nonchalantly references YNW Melly, and even takes Pharrell’s side in Drake’s feud with Pusha T. Through these blistering verses, Kendrick unmistakably asserts his disfavor towards the Toronto rapper, making “euphoria” a bold and significant moment in their ongoing musical rivalry.