by Dave House (@DaveHouseOutlaw)
First 500 ladies Free in the Club, Guys gotta wear a Catholic school Uniform because Oscar the Grouch is bouncing at the door and he has the right to be selective. The Cousin to the Club scene is Urban Radio, which programs music as if they were a Top 40 station while telling local Urban talent to beat it. Music Executives only approve a budget for Urban Music that leans radio friendly, which brings us back to how radio programs. In addition, there are foreign born Club owners that clearly admit that they will take Urban money but REFUSE to be promoted or looked upon in the community as an Urban Club. (** there are markets that do support local talent on radio, St. Louis is known for putting local talent over even some major artist with hit records nationally, where Baltimore and Washington, DC are the opposite)
Yes, my friend, who needs the COLORED ONLY/WHITES ONLY sign for the Water fountain when all you need to do is be apart of TODAY’s Hip Hop Culture to experience the Jim Crow laws our fore fathers experienced. Too bad no one is gully enough in the states to organize a March on Night Club Boulevard to protest the mistreatment of the community people, whom the club generates their income from. For example, if a darker skinned male goes to a club, he is looked upon like an immigrant wearing high water pants, sweat socks, and shoes if he is not talking bottle service or not a recognized sports athlete or entertainer. Even if the darker skinned male agreed to buy three bottles because he is with a party of four, the person holding the clipboard in front of the club could care less about who is the designative driver. The ladies will stroll right in, while the darker skinned ladies have to wait til the line calms down, and if she is a plus size she can forget about it. What part of the game is this? Why is it that the club can discriminate like Rosa Park’s bus driver? Better bring your I.D and your Resume that has recent accomplishments if you are entering the club for events surrounding the Fake British Awards this Sunday in Los Angeles.
On radio, an urban rapper must have some uninspired R&B influenced record to research because radio clearly says the Hip Hop audience is the 18-24 year old Hispanic female. Yes, URBAN RADIO SAYS THIS. Gone are the days of rappers making heartfelt music that came from the influence of the inner city and the portrait that comes from it. GOne are the days of Music like My Life by Mary J. Blige, where you can hear the pain in her voice that only the inner city can produce, nurture, then understand. From here on in, we have music that is manufactured like a TV Dinner cornering the market to the point where your grandmother’s macaroni that “she make from scratch” can’t compete. If you follow @MEDIABASEMONDAY on twitter, I support Urban AC over Urban radio. Urban AC radio is actually about the music, Urban Radio is about the Market Share. Urban AC Radio is your grandmother house for Sunday Dinner, Urban Radio says why make all that dinner on Sunday when Mc Donald’s has a 24 hour drive thru thats open.
Where Hip Hop messed up (in my opinion) is this: we own nothing we’re not in control of anything. The minute Jay Z tries to rap maturely about this topic we consider his content over our heads. The minute 50 Cent keeps it real with his raps, we say we don’t believe him due to what we think we may know about his outside business ventures and its successes. We in the Hip Hop community are caught in the middle where it seem like we deserved to be regulated by these club owners and radio stations. We spend so much money in the club that we are too shook to own the club and make it rain on real estate. We spend so much money on creating campaigns for radio knowing that independents don’t have the money to compete with the majors, yet we are too lazy (or too many of us are convicted felons) to register to vote or fill out the CENSUS so advertisers can see its a Urban Market share in that community. This is how radio stations enter a market ladies and gentleman, and how many unsigned artist you know didn’t vote or filled out the CENSUS.
The Solution; Ownership, Own our masters, Own your publishing, own Your Radio Station, Own Your Real Estate, Own your Club, Own Your Market. We doing all this balling Not enough OWNING. Hip Hop was our key out the hood, but we let those who learned Hip Hop by watching MTV hustle in our hood. And where I grew up in Jersey, you can’t just boldly come on the block and hustle pieces and nobody never heard of you.. See Raekwon/Ghostface- Can it All be So Simple REMIX… THe dude who shot Ghostface is today’s Program Director & Club Owner…. HIP HOP SHOULD HAVE STAYED IN JOB CORP, AND NOW WE A OUTLAW (hold up, wait…..
It all sums up to this party people, JIM CROW laws are regulated ruthlessly in Hip Hop Community. This music is not for the man from the fifth floor in the projects observing struggle, this music has the artist allready successful with money, cars, chains in the first video. He’s already about to enter the club to buy bottles, not own the club and purchase real estate. His crew demands the DJ to play his music on radio, but he doesn’t want to buy frequency and get a market share of his own and play his own music on the radio while informing the community on community affairs. Where did Hip Hop go wrong????
Dave House is the founder of WHOOOOSHOUSE WORLDWIDE, LLC. With over 50 Million Records sold/Over 100 Million Spins detected during his career Dave has established himself as a voice in the music industry that you can trust. Follow him at @DaveHouseOutlaw on TWITTER for your WEEKLY MEDIABASE MONDAY REPORT EVERY MONDAY @ 12PM EST/ 9AM PST & MEDIABASE MONDAY RECAP @ 6PM EST/3PM PST
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