Troy Carter, CEO of Coalition Media and the manager of Lady Gaga, and Scooter Braun, Founder of SB Projects and the manager of Justin Bieber, oversee two very different performers but when it comes to the philosophy behind their online strategy, the managers speak the same language. After their Disrupt panel, “Success Strategies for Musicians in the Digital Era,” Braun and Carter elaborated on their vision during our backstage video interview.
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