They basically said to hell with a roll out.
The Carters are in the midst of their On The Run II tour and out of nowhere dropped their long rumour joint album, Everything Is Love. The no frills approach to spreading the word of the project was simple. During the second of their sold out shows in London, they lit the stadium sscreens up with three words;album Out Now. along with the new album we get a video for one of its 9 tracks, “Apeshit”.
Listen to it on Tidal HERE.