You have to be totally disconnected from the Internets to have missed #YouGonGetThisWork floating around the Hip Hop section of cyber space. With one phrase Loaded Lux went from veteran battle rapper to full blown meme. The Combat Jack team sat with him and talked about how life has changed for him since his battle with Calicoe became one of the most popular in Smack history. They also talked with Gary Reissman about the findings of his study on African American brand loyalty. Good ep overall.