The Hip Hop Icon Jay Z has recently launched lifestyle site LifeandTimes. Focusing on all the things that make up the luxury life, the site has a clean look and feel. News of this venture comes on the heals of the recent false report that the Roc Nation boss had bought a small German record label. The April Fool’s joke had the net buzzing and many major outlets carried it as fact. What is true is that the Roc Nation has been growing with recent additions such as D-Nice to its DJ roster.